From Profit Aware
Read the book before it ships.
Six sections, taken from six chapters and published in full. Every number in them is the book's.
Revenue Is a Terrible Scoreboard
Revenue tells you how much money passed through the business. It doesn’t tell you how much stayed.
The Comp Is Not the Value
A comp is evidence that a transaction happened. It is not a price tag on your copy.
What Does This Card Actually Cost You?
The invoice is the first line of the cost. It is rarely more than two thirds of it.
Your Time Has a Cost
There is a decent chance the most expensive person in your business is packing an order right now.
Buying at 70% Isn’t a Strategy
Two cards bought at exactly the same percentage of comps can be completely different deals.
Inventory Is Money Wearing a Costume
Almost every card on your shelves is capital the business deployed and hasn’t got back yet.
The launch list
Profit Aware is out Fall 2026.
Early access, launch pricing, new sections as they publish, and the worksheets as they open.